Marketing and Communicating Sustainability to Your Customers

Sometimes going green in your company saves you money, like swapping out incandescent lightbulbs for LEDs or CFLs, or properly adjusting your thermostat so as not to freeze your customers. Sometimes, however, it may cost more, as is often the case with organic ingredients and locally sourced goods. How can you communicate your sustainability efforts effectively to your customers so they’ll become more loyal and appreciate your business more? In this highly participatory full day workshop, Jennifer Chirico of the Sustainable Living Institute of Maui (SLIM) and Scott Cooney of GreenBusinessOwner.com will guide you through some hands-on exercises to help you understand the tremendous advantages sustainability offers you in your marketing and communications efforts.

• Hours: 8 non-credit hours
• Dates: February 25, 2012
• Time: 8:00 AM – 5:00 PM
• Location: Maui College
• Cost: $199*

*Some scholarships may be available through SESP funds. Contact Maui Workforce Development (808) 984-2091.